
From private studios to large commercial fitness facilities — professional YANRE equipment, personalized project consulting, international logistics support and factory-backed after-sales.
Fitness Business
Traditional Retail
A structural business-model comparison — not a judgment of other industries.
€39.1B
European fitness market revenue in 2025
75.5M
Fitness club members in Europe in 2025
+8%
Average global fitness industry revenue growth in 2024
23.6%
Median EBITDA margin among operators in the referenced HFA industry benchmarking study
Big operators are expanding
+2.8M
Members added by Europe's Top 20 operators in 2025
€7.9B
Combined revenue of Europe's Top 20 operators in 2025
27
Major European fitness M&A transactions in 2025
Sources: Health & Fitness Association · EuropeActive / Deloitte. Industry benchmarking data — not a guarantee of individual returns.
Ready to talk about your project?
You bring the investment and the business vision.
We help you structure the equipment side of the project.
Traditional model
YANRE Factory Direct
Your equipment contract and payments are directly with YANRE FITNESS.
Factory-direct doesn't mean doing it alone
Customer explains space, concept, investment and schedule.
Equipment selection, technical guidance and project configuration.
Final proposal and official equipment order directly with YANRE FITNESS.
Standard deposit paid directly to YANRE FITNESS and the order enters production.
Equipment manufacturing and preparation.
Standard balance paid directly to YANRE FITNESS after production and before shipment, according to the official contract.
Customer may use their own logistics provider or request logistics coordination.
Ongoing support and factory-backed warranty after delivery.
100% of equipment payments are made directly to YANRE FITNESS.
No equipment payment is made to agents, consultants or third-party intermediaries.
Standard payment structure shown. Final commercial and payment terms are defined in the official YANRE FITNESS sales contract.
Know what you need? Let's talk.
Your equipment is part of your brand.
01 / 04Selectorized Strength
Selectorized strength engineered for professional daily use.

Design developed by YANRE.

Original, patented equipment design.

Close-up frame and tube engineering.

Frame geometry shaped around movement.

Professional upholstery, stitching and finish.

Precision movement components.

Pivots and motion paths designed around the body.

Built for durability and daily professional use.
Ready to talk about your project?
In-house manufacturing of commercial-grade strength systems — engineered and produced by YANRE, not assembled from third-party designs.
Original design since 1997, with 200+ patents covering equipment engineering and movement biomechanics.
Equipment built for professional daily use, certified to CE, TÜV and ISO standards.
A manufacturer-led product range — from the 73 Tough Series to plate-loaded lines, dual-function machines and commercial cardio.
Trusted by professional gyms in 110+ countries, with 34,950+ gym projects delivered worldwide.
George YangFounder & Chief Designer
An athlete, an engineer and the founder of YANRE. Since 1997, he has built machines for those who value engineering over marketing.

In 1991, George Yang was not a founder — he was a technician, repairing gym machines for China's National Athletes Team. Repairing revealed the truth; he trained on the machines himself to feel exactly where they failed.
Even the world's “best” brands carried flaws — weak welds, poor angles, and designs that ignored the human body. The limitations he saw shaped an entirely different way of thinking about equipment.
In 1997 he stopped fixing other people's mistakes and set his own standard — founding Yangrui Fitness in Beijing, named after his son. The name evolved from Yangrui to Yanre to YR; the standard never changed.
He refuses to compromise on materials: Q235 qualified steel at a 3 mm minimum, 30CrMnSiA barbells, low-friction POM cams and pulleys, and Japan-imported cables rated to 1400kg. “I train on these machines myself.”
His philosophy is clean and minimalist — design is not how it looks, but how it works. YANRE engineers rather than copies; the 73 Series was the first in the world to use independent, converging and diverging movement paths.
A factory of craftsmen, not a warehouse of boxes — a minimum order of one, real customization, and support built for a gym's 10th year, not just its first day. A partner, not a boss.
1991
Technician for China's National Athletes Team.
1997
Yangrui Fitness established in Beijing.
2006
World-first independent, converging & diverging paths.
George Yang — Founder & Chief Designer“We make products with heart, and we make products with standard.”
— George Yang, Founder & Chief Designer
Q235 steel, 3mm minimum. POM cams. 1400kg cables.
Movement paths engineered around the human body.
Built to last 10+ years of professional use.
ISO 20957 as a starting point — never the ceiling.
Ready to talk about your project?
Work with the logistics provider you already trust. We prepare your order for export and coordinate with your partner.
Request YANRE logistics coordination according to the contracted scope — from factory to destination port.
Customs clearance, taxes, duties and final-mile services are included only when explicitly contracted.
Manufacturer warranty support for your equipment.
Direct technical assistance connected to the people behind the equipment.
Manufacturer-level parts support for your machines.
Ongoing after-sales assistance after delivery.
Tell us what you're planning. We'll help you build the right equipment solution.
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